![]() Shera advises women over the age of 25 to seek out and date older, affluent men and to actively play games to get them. The phrase “sprinkle sprinkle”, which she uses to bookend her most sage advice, has now taken on a life of its own. Despite not even having a TikTok account herself, clips that have cross-pollinated from her YouTube have racked up almost 20bn views and counting. ![]() SheraSeven (real name Leticia Padua) has been attracting a large audience of young women. Over the past few months, a number of straight-talking, self-help gurus for women (often described half-jokingly in the comment section as “ the female Andrew Tate”) have been blowing up on TikTok.
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